Explaining technology in motion

3D animation shows technical processes that are hard to explain with a camera.

Even before AI video became a subject, I was asking how to show things a camera simply can't capture. After our production company closed during the coronavirus pandemic, I spent a lot of time working with 3D animation.

At Black Frame in Mannheim, I managed major 3D productions, including work for Liebherr. It showed me what becomes possible when technical accuracy meets cinematic design.

3D still lets us show things realistically when AI can't reproduce their movement reliably or with technical accuracy. CAD data for the smallest component or an enormous excavator can be rendered down to the last screw, then staged cinematically by the right 3D designer.

I still enjoy projects where we can make something technically unusual visible. For those, I work with the specialist 3D designers in my network.