Podcasts as a content strategy

For me, podcasts belong in a good content strategy. They show expertise, produce strong statements and create material that can live far beyond a single episode. Above all, they make the people behind a company or subject audible and approachable.

I produce podcasts for clients. For EIS, we made three different formats that combine information and entertainment: INTIM, Geil, oder?! and Lust auf EIS.

I'm also involved in producing the GMKI podcast and appear as one of its hosts. We talk about artificial intelligence and what this development means for our work, our society and us as people.

A podcast can do something a single post rarely can: give a subject time and bring us closer to the people talking about it.