Launching a new product? Launch it! Literally!

The client wanted a social-media teaser for a new product: an ignition coil. The first time I saw it, I noticed the holes in its metal casing. That looks like a rocket engine, I thought.

So I prepared a presentation that took a rather generous detour via the historic Apollo 11 mission, just to build the necessary tension. I wanted to fire this thing into the sky like a rocket. My only worry was whether the client would let me turn the product into a huge exploding object. The team at Nissens loved the idea of literally ‘launching’ the ignition coil.

Nano Banana was new at the time and made it fairly easy to turn the perspective from a tiny ignition coil into a large rocket. Most of the video was made with Veo 3, then the latest video model. Sora 2 had also just arrived in November 2025 — the first model that could create multi-cut clips from one prompt. Perfect for a run of detailed B-roll shots.