AI consulting for creative production teams

I've worked in many different production companies and agencies: in television, advertising, video and social media. You learn a lot of ways to work. You also see where processes become needlessly complicated or simply fail in day-to-day production.

Now AI has arrived and everyone is asking: how do I use it sensibly? There isn't one standard answer. ChatGPT may help with editorial work. Somewhere else, the useful change might be a better process or a creative tool for producing images, video and other media.

I advise production companies and agencies, run workshops and give talks. We always start with the team's actual work. Then we test what genuinely helps and how it fits the processes already in place.