Sometimes less is more

In an explainer film, the message comes first. The style should support it, not get in its way.

AI avatars often do the opposite. People stare at the face, wonder about the way it speaks and wait for the tiny moment when the person stops looking quite human. The content disappears into the background.

Sometimes less is more. A simple animated style can make a point more precisely because it shows only what the story needs.

For this demo, I created an animated Hannes to explain what AI can do.